Udemy – Digital Marketing Theory: A Beginner’s Marketing Course

Digital Marketing Theory is a beginner-focused course designed to help you finally understand digital marketing – and apply it practically. With just 2 hours of video lessons and downloadable ebooks, you’ll get everything you need to build your first integrated marketing plan with confidence.

Why This Course?

• Perfect for Beginners – No prior marketing experience needed. We break down every term and concept in plain language.
• Practical & Hands-On – Learn through a real-world case study that guides you from strategy to execution.
• Downloadable Ebooks – Glossaries, formulas, and templates that make learning faster and easier.
• Proven Credibility – Join over 100,000 students who have already trusted our Marketing and Project Management courses.
• Flexible Learning – Learn at your own pace, anywhere, anytime on Udemy.

What You’ll Learn

1. Introduction:

• 1.1 The Digital Marketing Ecosystem – Understand the big picture of digital marketing and how SEO, social media, email, ads, and content work together.
• 1.2 Information about the Practical Part + Ebook Glossary – Learn how to use the case study and ebooks to make concepts stick.

2. Digital Marketing Introduction:

• 2.1 Introduction to SEO – Basics of keywords, on-page/off-page optimization, and how to make your website visible.
• 2.2 Introduction to Social Media Marketing – Leverage Facebook, Instagram, LinkedIn, and TikTok for engagement.
• 2.3 Introduction to Email Marketing – Write emails that convert and build long-term customer relationships.
• 2.4 Introduction to Paid Ads – Learn Google Ads, display advertising, targeting, and bidding strategies.
• 2.5 Introduction to Content Marketing – Plan, create, and promote content to attract and retain customers.

3. Digital Marketing Strategy:

• 3.1 Target Group Analysis – Define and understand your audience to craft precise campaigns.
• 3.2 Competitor Analysis – Spot gaps and opportunities by analyzing competitors.
• 3.3 SWOT Analysis – Identify strengths, weaknesses, opportunities, and threats.
• 3.4 What are Personas? – Create buyer personas to target your ideal customers effectively.

4. Marketing Terms You Need to Know:

• 4.1 The Customer Journey – Map touchpoints from awareness to purchase.
• 4.2 Traffic, Conversion & Engagement – Understand and optimize key marketing metrics.
• 4.3 Influencer Marketing – Learn how influencers can grow your brand.
• 4.4 Influencer Marketing Costs (Short Ebook) – Budget your collaborations effectively.

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