The Marketing Blueprint: Mastering Fundamentals Online

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What you’ll learn

• Understand basic concepts and definitions of marketing
• Learn various marketing philosophies
• Gain knowledge about various stages of PLC and strategies to be employed during each stage
• Understand the process of new product development to cater to customer needs
• Acquire knowledge about consumer buying process and customer retention strategies
• Improve knowledge about various tools of promotion-mix
• To get familiar with branding and packaging decisions
• To learn about various pricing strategies and how price of product is fixed

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