Rich+Niche – Full Stack Marketing Funnels Download 2023

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File Name:	Rich+Niche Full Stack Marketing Funnels
Content Source:	https://richandniche.com/digital-marketing-masterclass
Genre / Category:	Business Tutorials
File Size :	58GB
Publisher:	Rich+Niche
Updated and Published:	January 08, 2023

Product Details

Learn the Skills of a Full-Stack Digital Marketer and Confidently Build Funnels, Create Content, and Run Ads for Brands and Influencers. The Full-Stack Digital Marketing Masterclass is Everything You Need to Develop Skills and Start a Future-Proof, Remote-Capable, Career in Digital Marketing.

Digital Marketing Theory

Classical Marketing Theory
The 4 P’s of Marketing
Internet Branding
Minimally Viable Products
Digital Marketing 101

Designing Funnels

Funnel Design Theory
Funnel Design Process
Project Discovery
Muse Design
Escape & Arrival
User Experience (UX)
8-Step Customer Journey
Marketing Funnel System Design
Funnel Visualization

Building a Website

Buying Domains
DNS Settings
Web Hosting 101
Installing a WordPress Site
Installing a WordPress Theme
Best WordPress Plugins

Lead Magnets

What is a lead magnet?
8 Keys to a Perfect lead Magnet
Pain Killers vs Vitamins
Escape & Arrival
Before and After Copywriting
The Best Friend Method
Making Lead Magnets in Canva
Lead Magnet Delivery

Copywriting That Works

Writing for Reptiles
Squeeze Page Copy
How to Write Headlines
Benefits Not Features
The Call-To-Action

Creating Landing Pages

How to set the squeeze page
Simple Mobile-Friendly Layouts
Easy Image Mockups
How to Embed Forms

Email Marketing

Using a tool like Mailchimp
Audience and Lists
Your First Automated Email
Embedding Forms
Thank You Page Redirections
How to Test the System
Multi Email Automation

Google Analytics

Google Analytics Walkthrough
How to Gain Data-Driven Insights
Setting up Conversion Goals

Conversion Rate Optimization

Funnel Science
How to Optimize for Optins
How to Optimize for Email Open
How to Optimize for Email Clicks
How to Optimize for Purchases
CRO Exercises
Sales Page Development SOP

Online Traffic Sources

Organic Search Traffic (SEO)
Paid Traffic
Referral Traffic
Direct Traffic
Social Traffic
Traffic Strategy 101

Offering Funnels as a Service

Project Management Tips
Kartra vs WordPress
Walkthrough my kartra Account
How to sell funnels as a service

Digital Advertising Theory

The Holy Grail of Digital Mktg
The 4’m of every campaign
Lead Gen Strategies
Custom Audiences
Conversion Tactics
Awareness Strategies
Messenger Ads & Chat Bots

Facebook Ads

Setting up FB Business Manager
Setting up a Tracking Pixel
Using Custom Conversions
Defining Target Audiences
Facebook Ads vs Google Adwords

Your First FB Ad Campaign

Project SOP Overview
Writing a Campaign Brief
Campaign Visualization
Developing Your Ad Media
Holy Grail Optimization
Campaign Reporting

Content Marketing Theory

The Basics of Content Marketing
What is Thought Capital
Content Marketing as a Service
Brand Guidelines
Video in a Social World
Content Creation Systems

Content Creation Process

Content Planning
Content Creation Framework
Content Writing and Editing
Image Design Techniques
Audiograms
Video Clip Highlights

Platform Best Practices

YouTube Best Practices
Twitter Best Practices
Instagram Best Practices
Podcast Best Practices
Linkedin Best Practices

Tools of the Trade

Notion Content Management
Canva Media Creation
Hypefury Twitter Growth
Planoly Instagram Growth
Descript Text-Based Video Editor
Publer Low Cost Social Mgmt
Veed Video Wrappers & Captions

No-Code Web Development

Building on WordPress
Building on Webflow
The basics of SEO

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