Funnel Analysis for Management Consultants & Analysts

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What you’ll learn: 

Define sales funnels for different analyses

Analyze funnels in Excel

Analyze funnels by cohorts

Use funnels to Increase Sales

Use funnels to manage new ideas

Use funnels to manage tests

Manage Projects with the help of funnels & funnel analysis

Requirements:

Basic or intermediate Excel

Basic knowledge of economics

Description:

What is the aim of this course?

Funnels and funnel analyses are great tools that can help you find problems and opportunities, optimize processes as well as manage projects. They are widely used by technological firms. However, many industries are still not using them, despite their big potential. In this course, I will teach you how to use funnel analyses to increase the profits of the firm.

In the course you will learn the following things:

What are funnels?

How to analyze funnels in Excel

How funnels look like for e-commerce, marketplace, SaaS firms, and other business models

How to use funnels and funnel analysis to increase sales and profits

What are cohorts and how to use them to analyze funnels?

How to use funnels to manage tests, projects, or tasks

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