Published on: 2023-01-07 05:23:20
Categories: 28
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In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group’s global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG’s proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Cost and Economics in Pricing Strategy
Customer Value in Pricing Strategy
Market and Competition in Pricing Strategy
Pricing Strategy in Practice
Some familiarity with business is helpful, but not required.
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Subtitle: English
Quality: 720p
This Specialization contain 4 courses.
Course 1 – Cost and Economics in Pricing Strategy
Course 2 – Customer Value in Pricing Strategy
Course 3 – Market and Competition in Pricing Strategy
Course 4 – Pricing Strategy in Practice
In total, about 3 GB
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