Coursera – Digital Marketing Specialization 2024-11

Published on: 2024-11-08 22:14:49

Categories: 28

Description

Digital Marketing Specialization is a series of internet marketing or digital marketing training published by Corsa Online University. This training series is one of the most up-to-date and best series published in the field of internet marketing and contains a total of 7 courses. One of the most important topics to be discussed in this course is the guidance and management of behavior in online reference spaces. All the skills learned in this strategic training course and with the introduced tools, you can face the problems and challenges of brand communication. In general, this course covers various aspects of the modern world, such as analysis, website optimization for search engines, marketing in social networks, etc.

By completing this training series, you will have a set of different tools and skills in different areas, you can help in creating digital brand identity and designing and manufacturing, production and advertising of different products and services.

What you will learn in Digital Marketing Specialization:

Motives and reasons for data collection and analysis
Different analysis methods used by digital marketing professionals
Familiarity with different frameworks and approaches for measuring and analyzing digital customer interactions
Evaluation and selection of professional and practical web analysis tools
Familiarity with different measurement opportunities
Basic and preliminary principles of marketing and marketing
Different pricing strategies on physical and virtual products and services
The marketing mix
Product strategy
Data visualization and data display in the form of various graphs and charts
Measuring overall marketing and marketing performance
Different marketing and marketing channels
And …

Course Specifications

Publisher: Coursera
Instructors: Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev
Language: English
Level: Beginner
institution/university: University of Illinois at Urbana-Champaign
Number of Courses: 7
Duration: Approximately 4 months to complete – Suggested pace of 10 hours/week

Courses included:

Digital Marketing Specialization Prerequisites

No background knowledge is necessary for this Specialization.

Pictures

Digital Marketing Specialization Introduction Video

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Quality: 720p

This Specialization contain 7 courses.

Version 2023/11 compared to 2022/12: Videos have increased by 3 hours and 10 minutes. Also, 229 documents (quizzes, PowerPoint, CSV, …) have been added.

Version 2024/11 compared to 2023/11: The videos have not changed. Also, 66 documents (quizzes, PowerPoint, CSV, …) have been added.